Portfolio
These case studies illustrate the type of projects that I have worked on in my career. These are representative samples of work across different projects.
Led the evaluation and selection of AI moderation platforms for Tinder, designing a multi-vendor benchmarking program to assess performance across key use cases. Structured mixed-methods research, developed a standardized evaluation framework, and synthesized findings across studies to inform decision-making and implementation.
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​Case study available upon request.
As sole researcher for Alexa Social, defined the opportunity space for this new 0-to-1 product area and domain. Structured mixed-methods research, developed frameworks, defined unmet needs and high-level customer goals, and conducted and facilitated research to launch Alexa Social.
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Brought in as one of frog’s only research people in the San Francisco Studio to plan, design, and execute on research on the front end of design research, to translate research insights into tangible design recommendations, and communicate the findings in beautiful presentations.
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Led foundational research for an AI-driven matching experience, identifying gaps between user expectations and system capability and informing product direction during early development.
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​Case study available upon request.
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Design Practice Innovation
Alexa Social
The first voice + touch Social product for Alexa was launched on an aggressive one-year timeline. To identify the unique voice trigger phrase to evoke the feature, I implemented an innovative Feed Utterance Study research across 7 different feeds and uncovered bigger problems with customer’s mental model across the ecosystem. This 'meta' insight led to improvements in design practice across Alexa.
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Helped sell the first ‘culture change’ program to a Fortune 500 client for $400K, including partnering with an organizational development consulting team to apply design thinking to corporate leadership and culture for a one-year leadership development program.
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Partnered with data science to integrate qualitative insights and product analytics, establishing a baseline of the sharing experience and identifying opportunities to improve consistency and usability across features.
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This was a very innovative product that required patients to understand the value proposition and not be afraid of using it (it required swallowing a computer). This was the baseline study required to launch version 1.0 after product timeline slips, testing in parallel to release, pairing consumer research with the rigor of clinical trials.
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At Proteus, I led the patient insights work for the oncology product release. The work highlighted a new user role for the product (family caregiver) produced a caregiver MVP and a vision for the future to build towards.
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