Portfolio
These case studies illustrate the type of projects that I have worked on in my career. These are representative samples of work across different projects.
As sole researcher for Alexa Social, defined the opportunity space for this new 0-to-1 product area and domain. Structured mixed-methods research, developed frameworks, defined unmet needs and high-level customer goals, and conducted and facilitated research to launch Alexa Social.
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Design Practice Innovation
Alexa Social
The first voice + touch Social product for Alexa was launched on an aggressive one-year timeline. To identify the unique voice trigger phrase to evoke the feature, I implemented an innovative Feed Utterance Study research across 7 different feeds and uncovered bigger problems with customer’s mental model across the ecosystem. This 'meta' insight led to improvements in design practice across Alexa.
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This was a very innovative product that required patients to understand the value proposition and not be afraid of using it (it required swallowing a computer). This was the baseline study required to launch version 1.0 after product timeline slips, testing in parallel to release, pairing consumer research with the rigor of clinical trials.
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Brought in as one of frog’s only research people in the San Francisco Studio to plan, design, and execute on research on the front end of design research, to translate research insights into tangible design recommendations, and communicate the findings in beautiful presentations.
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Helped sell the first ‘culture change’ program to a Fortune 500 client for $400K, including partnering with an organizational development consulting team to apply design thinking to corporate leadership and culture for a one-year leadership development program.
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At Proteus, I led the patient insights work for the oncology product release. The work highlighted a new user role for the product (family caregiver) produced a caregiver MVP and a vision for the future to build towards.
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